Privacy policy

Last updated: September 29, 2026

LaceUpPK operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”).

LaceUpPK is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase or other transaction through laceuppk.com, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read and understood this Privacy Policy and the collection, use, and disclosure of your information as described below.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you.

Personal information does not include information that has been collected anonymously or de-identified so that it cannot reasonably be linked to you.

Depending on how you interact with LaceUpPK, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

  • Contact details, including your name, billing address, shipping address, phone number, and email address.
  • Financial information, including payment card information, transaction details, payment method, payment confirmation, and other payment-related information.
  • Account information, including your username, password, preferences, and settings.
  • Transaction information, including products you view, add to your cart or wishlist, purchase, return, exchange, or cancel.
  • Communications with us, including information you provide when contacting customer support.
  • Device information, including information about your device, browser, network connection, IP address, and other identifiers.
  • Usage information, including information about how and when you interact with or navigate our Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you when you create an account, place an order, use our Services, communicate with us, or otherwise provide information to us.
  • Automatically through the Services, including through your device, cookies, and similar technologies.
  • From service providers that help us operate our store and provide services.
  • From business partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with LaceUpPK, we may use personal information for the following purposes.

Providing and Improving Our Services

We may use your personal information to:

  • Process and fulfill orders.
  • Process payments.
  • Arrange shipping and delivery.
  • Handle returns and exchanges.
  • Maintain and manage customer accounts.
  • Remember preferences and products you may be interested in.
  • Send notifications related to orders or accounts.
  • Enable customer reviews.
  • Improve and personalize your shopping experience.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, including sending communications by email, text message, or other permitted channels.

We may also use information about your activity to show relevant products, offers, or advertisements where permitted by law.

Security and Fraud Prevention

We may use personal information to:

  • Authenticate accounts.
  • Provide a secure shopping and payment experience.
  • Detect or investigate suspected fraud.
  • Prevent illegal, unsafe, or malicious activity.
  • Protect LaceUpPK, our customers, and our Services.

You are responsible for keeping your account credentials secure and should not share your password or login information with others.

Communicating With You

We may use your personal information to provide customer support, respond to inquiries, provide updates relating to your orders, and maintain our relationship with you.

Legal Reasons

We may use personal information where necessary to:

  • Comply with applicable laws.
  • Respond to valid legal processes.
  • Respond to requests from government or law-enforcement authorities.
  • Investigate disputes or legal claims.
  • Enforce our terms, policies, or other agreements.

How We Disclose Personal Information

In certain circumstances, we may disclose personal information to third parties for legitimate business purposes, including:

  • Shopify and other vendors or service providers that provide services such as payment processing, analytics, customer support, hosting, shipping, fulfillment, and IT management.
  • Business or marketing partners that assist with advertising or promotional services.
  • Third parties when you direct us to share your information or provide your consent.
  • Our affiliates, where applicable.
  • Parties involved in a business transaction such as a merger, acquisition, restructuring, or bankruptcy.
  • Government agencies, courts, or other parties where disclosure is required by law.

Relationship With Shopify

Our Services are hosted by Shopify.

Shopify collects and processes certain personal information relating to your access to and use of our Services in order to provide and improve Shopify’s services.

Information you submit through our store may be transmitted to Shopify and to third-party service providers located in countries other than the country in which you reside.

Shopify may also process information obtained through your interactions with LaceUpPK and other Shopify merchants in connection with Shopify features and services.

For more information about Shopify’s privacy practices, you may review the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

Third-Party Websites and Links

Our Services may include links to websites or online platforms operated by third parties.

If you visit a third-party website, you should review that website’s privacy policy, security practices, and terms.

LaceUpPK is not responsible for the privacy, security, accuracy, reliability, or content of third-party websites that we do not control.

Children’s Data

Our Services are not intended for children under the age of majority applicable in their jurisdiction.

We do not knowingly collect personal information from children where prohibited by applicable law.

If you are a parent or guardian and believe a child has provided us with personal information, please contact us so that we can review and, where appropriate, delete the information.

Security and Retention of Your Information

We take reasonable steps to protect personal information.

However, no security system or transmission method can be guaranteed to be completely secure.

We encourage you not to send sensitive or confidential information through insecure communication channels.

The length of time we retain personal information depends on factors including:

  • Whether the information is required to maintain your account.
  • Whether it is needed to provide our Services.
  • Applicable legal or regulatory requirements.
  • The need to resolve disputes.
  • The need to enforce agreements or policies.

Your Rights and Choices

Depending on where you live, you may have certain rights relating to your personal information.

These rights may include:

  • Right to Access / Know — You may have the right to request access to personal information we hold about you.
  • Right to Delete — You may have the right to request deletion of certain personal information.
  • Right to Correct — You may have the right to ask us to correct inaccurate personal information.
  • Right to Portability — You may have the right to receive a copy of certain personal information in a portable format.
  • Marketing Preferences — You may unsubscribe from promotional emails by using the unsubscribe link provided in those emails.

Even if you opt out of promotional communications, we may continue to send non-promotional communications relating to your account, purchases, deliveries, or customer-service requests.

We may need to verify your identity before processing certain privacy requests.

We will not discriminate against you for exercising privacy rights provided to you by applicable law.

Complaints

If you have a complaint regarding how LaceUpPK handles your personal information, please contact us using the contact details below.

Depending on where you live, you may also have the right to submit a complaint to the relevant privacy or data-protection authority.

International Transfers

We may transfer, store, or process personal information outside the country in which you live.

Where applicable law requires safeguards for international transfers, we will rely on legally recognized transfer mechanisms or other appropriate safeguards.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, Services, legal requirements, or operational needs.

When we update the Privacy Policy, we will revise the “Last updated” date at the top of this page and provide additional notice where required by law.

Contact

If you have any questions about this Privacy Policy, our privacy practices, or would like to exercise any privacy rights available to you, please contact us:

LaceUpPK
Website: laceuppk.com
Email: solevapk@gmail.com
Phone / WhatsApp: 0340 2030450
Business Address: Sector A, No. 13, Iqbal Boulevard, DHA Phase II, Islamabad, Pakistan